ABOUT ME
I’m an events and hospitality professional with over 14 years of experience creating, managing, and delivering large-scale events, cultural activations, and hospitality projects across the Middle East and North Africa.
Throughout my career, I’ve led the planning and execution of concerts, festivals, venue operations, and high-profile hospitality hubs, often hosting thousands of guests at a time. My expertise covers the full event cycle — from concept design and programming to logistics, operations, and audience experience. I’ve successfully managed 28+ projects ranging from intimate cultural experiences to large venues attracting crowds of 3,000+ per event.
What sets me apart is my ability to combine creative vision with operational precision. I have a proven track record of:
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Designing and coordinating memorable entertainment line-ups, live shows, and cultural programs.
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Leading multidisciplinary teams, partners, and stakeholders with clarity and purpose.
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Managing contracts, budgeting, sponsorships, and financial strategies to deliver sustainable results.
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Ensuring seamless event execution that balances quality, safety, and guest satisfaction.
I am passionate about creating immersive experiences that bring people together — whether through music, dining, or cultural storytelling. With strong leadership, communication, and problem-solving skills, I thrive in dynamic environments where innovation and detail go hand in hand.
Some of my projects have been showcased on this platforms, reflecting my commitment to pushing boundaries in events, hospitality, and cultural experiences.